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How not to plan: what matters most in 2025 - Les Binet and Sarah Carter

Uncensored CMO

CHAPTER

The Power of Inclusivity in Marketing and Representation

This chapter delves into the significance of inclusive marketing strategies, showcasing Specsavers' effective outreach to underrepresented groups through their home visit service. It highlights the challenges faced by disabled individuals and advocates for increased representation and visibility in marketing campaigns.

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