Ep. 486 — Sarah Longwell
The Axe Files with David Axelrod
00:00
Waser, I'm Late for the World, Different World
Lake: We were running ads that were beating em up, and with the swing voters, they had a total back lash effect. Swing voters thought they were political. They thought it was just more people kind out to get trump. And i could see the chasm of difference between going viro on twitter and actual persuasion. Affa, i was late for the world, different world. I was we need a different strategy. The big break that we got was covid ah. Everybody was suddenly using zoom. It seemed authentic is the key. That that was the thing that had the deep persuasion value.
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