Sanjay Ayer (WCM) - Think Different, Get Better
Far From The Finishing Post
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We've Made Lots of Mistakes, We're Learning Culture
We've made lots of mistakes, we try to learn from them. One of the mistakes throughout mot typologies is getting too naive in hind sight about geographical patterns. So i think blindly applying patterns geographically was an early lesson that all these geographies ave all differently. Some of these emergeny markets are actually moving faster than the developed market. We're not too rigid about any of this. I think if you try to form fit everything into a moat framework, you're going to get too cute and make mistakes. And sancho, i think i'm right in saying that there are a lot of mapologies. There's one or two which you think are misunderstood or chronically
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