S1E11: Luxury Experiences are easier to create than you think
Growth Vault
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Luxury vs Premium
This chapter discusses the difference between luxury and premium brands and the importance of creating a brand that provides a great experience and utility. They emphasize the value of exclusivity and the impact of luxury experiences on consumers. The speakers also mention examples such as Coco Chanel and Apple to highlight the significance of signaling status and creating a sense of exclusivity.
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Transcript
