Chatting with UGG Boots Founder (Brian Smith)
Noah Kagan Presents
00:00
UGGS - What Was the Toughest Part?
The first year sales was 28 pairs. We bought 500 pairs and thought we were going to be instant millionaires. After two or three years, people don't get it. It's expensive product. I figured out a way to just get rid of all the inventory. The trick is to be happy when you do that sort of stuff. A lot of millionaires are most miserable people I know"
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