The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

402: Prismatic: Unlocking PMF Through a Clear Value Proposition - with Michael Zuercher

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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Founder's Journey: Building and Scaling Software Solutions for Public Safety Agencies

The chapter delves into the founder's journey, starting with their first business in 2003 focused on software for public safety agencies, leading to significant growth and acquisition of thousands of customers. They share insights into challenges faced, growth trajectory, and serving law enforcement agencies across different states in the US, leading to the inception of a new venture. The chapter also discusses the importance of product-market fit, refining messaging, and identifying the ideal customer profile for B2B SaaS success.

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