8min chapter

Stuff They Don't Want You To Know cover image

CLASSIC: Eye tracking and Advertising

Stuff They Don't Want You To Know

CHAPTER

The Ethics of Eye Tracking in Advertising

This chapter delves into the implications of eye tracking technology in advertising, while humorously addressing broader concerns about privacy and technology's influence on society. It also raises ethical questions about user data collection and the surveillance landscape, paralleling real-world scenarios with the film 'Minority Report.'

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