6min chapter

This Anthro Life cover image

The Ghost in the Machine is Not Who You Think: Human Labor and the Paradox of Automation with Mary L Gray

This Anthro Life

CHAPTER

What Is Relevance When You're Looking at Search Strings?

We studied four different companies, effectively, four different kinds of platforms that stand in or different business models. One example is amazon mechanical turk, which was an approach tha amazon used internally to correct the typos and clean up the comments on its website. A start-up called sale leeds takes information that companies need to be able to make the right call. And a company called amara organized a service called amara on demand so that people could participate in captioning and translating things they chose to caption and translate.

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