The Pressure of Throwing an Event | 2min snip from The Fort

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#284 - Kelcey Lehrich - Co-Founder of 365 Holdings - Buying Niche E-Comm Businesses in a Hold-Co Structure

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CHAPTER

The Pressure of Throwing an Event

"I felt an immense amount of pressure to make sure it was a fantastic event," he says. "There's a lot of interest in the SMB holdco roll up thing." The common bond of running multiple businesses is 'an instant conversation piece'

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Kelcey Lehrich is the Co-Founder and CEO of 365 Holdings. 365 Is a vertically integrated owner and operator of consumer product brands focused on eCommerce.

On this episode, Chris & Kelcey discuss:

➡️ How they look at investing in niche e-commerce businesses

➡️ Why they've chosen shared services hold-co structure

➡️ The current eCommerce market

➡️ Deep dive into two of their businesses (cloth diapers & good for preppers)

Timestamps

(00:04:14) Kelcey’s background and 365 Holdings

(00:05:14) What does shared services mean?

(00:06:39) Acquiring the first eCommerce business

(00:07:09 How do you think about your role in the organization?

(00:08:12) What’s happening in eCommerce right now?

(00:09:44) What happened in your eyes when Apple and Facebook went at it in the Ad space?