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EPISODE 080: The Future of Partnerships - How Channel Ecosystems Help Drive Subscription And Consumption Models

Marketer of the Month

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How to Get More MQLs From a Partner Perspective

Every potential customer in the world has seven partners that they trust on average. The more of these people and places you can connect to, the more MQLs you'll have. You're going to have more chances to service a wider array of customers. And by the way, with technology, you want to do the data sharing at that point or at that moment where even if that click doesn't come through you, you can get the agreement with that partner  in real time.

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