3min chapter

Invest Like the Best with Patrick O'Shaughnessy cover image

David Chilton - The Human Blitzkrieg - [Invest Like the Best, EP.39]

Invest Like the Best with Patrick O'Shaughnessy

CHAPTER

Do You Really Think Much About Price With the Book?

"I like to think about pricing power as one of the most interesting components of any business," he says. "It's so weird that most books are the same price to me, when obviously the the range of quality is so massive" The author has seen some thinner books come out with higher price points and the public hasn't balked at it. 'If i wrote an awesome book right that i felt could get past that first year of p r marketing, et cetera, why wouldn't i charge forty dollars or something much higher? I've never understood why that would be a problem'

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