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Live From The HIBT Summit: Gary Vaynerchuk
How I Built This with Guy Raz
Social Media and Intent Based Marketing
Policy genius, the insurance market place, today has 30 million users. It's everything you just said. Is the biggest things i believe in the world, and that is intent based marketing. People aren't transactional indiginal marketing. So they look for the cak and the l t v, the custom acquisition costs a lifetime value. They're salespeople. The branding people still live in television and kind of like business school how to build a brand.
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