3min chapter

TechMagic with Cathy Hackl cover image

Season 2 Finale: Web3 - What’s Next?

TechMagic with Cathy Hackl

CHAPTER

The Challenge for Brands in the Metaverse

Philip Rosedale: Brands are not ultimately going to be successful in virtual worlds until those virtual worlds are both large and populated with a goodly number of brands' customers. He says the same problem exists today with the metaverse projects that are going on. "There isn't any population of a greater size than Second Life," he adds.

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