Building a Brand Beyond the Self

This chapter discusses the speaker's journey in creating a brand that prioritizes resources over personal identity. It highlights the strategy of diversifying content and featuring various guests to provide value and stand out in a competitive online environment.

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This week, Valeria sits down with Lauryn Bosstick, the undeniable force behind "The Skinny Confidential." Lauryn shares her journey of transforming her blog into a thriving brand over 14 years and discusses balancing personal and professional life, and setting boundaries online and in real life. Valeria and Lauryn also get personal and talk about their experiences with plastic surgery, cosmetic procedures, and their health and wellness “routines”.

Lauryn Bosstick is a multi-hyphenate entrepreneur, podcaster, investor, best-selling author, and creator behind wellness + beauty brand The Skinny Confidential. In 2011, Bosstick launched her brand with a blog that features uncensored advice spanning everything from entrepreneurship, skincare, relationships, wellness and more. Under The Skinny Confidential umbrella, Bosstick also hosts top-rated podcast, “The “Skinny Confidential Him & Her” with her husband Michael, which boasts over 200M downloads and dives deep into the mindset of constantly leveling up.

Lauryn is on:

https://www.instagram.com/laurynbosstick

https://www.instagram.com/tscpodcast/

https://shopskinnyconfidential.com/

Mentioned:

Gabriel Lyon https://www.instagram.com/drgabriellelyon/

Glennon Doyle https://www.instagram.com/glennondoyle/

Glennon Doyle Untamed https://a.co/d/geTmRxV

Andrew Huberman: https://www.instagram.com/hubermanlab/

Elena Cardone Skinny Confidential episode: https://www.youtube.com/watch?v=e_xmUcMJBGQ

Robert Greene https://www.instagram.com/robertgreeneofficial/

Atomic Habits https://a.co/d/3fE249L