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How to Be Heard in a World of Noise with Carmel Finnan

The Recognized Authority

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Why Vertical Specialization Is So Effective

Vertical specialization is where you specialize in serving clients in one single industry. Everel: It's because, it's because you have that familiarity with your client. You not mean be banal. Is that you're a specialist in there in their world. And it's about being the expert for them.

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