2min chapter

TED Business cover image

Indra Nooyi wants us to reimagine the return to work (part 1)

TED Business

CHAPTER

How to Sell an Issue Effectively

Pepsica: I should have stuck with it, roger and rick always referred to me as a dog with a bone. The way you commit yourself emotionlly to the issueis convincing yourself the right decision makers that this is the best way to future proof the company. Even though it may be unpopular in the short term, you're willing to take the blows.

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