The Evolution of Patagonia: Balancing Profit and Purpose

This chapter explores Patagonia's journey from its founding to its unique approach of merging profitability with ethical practices in a capitalist framework. It highlights significant milestones, including 'Black Wednesday' and a pivotal 2022 decision to redirect profits towards environmental activism through a trust. The narrative examines the company's innovative marketing strategies, challenges in growth, and the impact of its ownership structure on conservation efforts.