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From Moore's Law to Moo's Law - Ep136: Jim Mellon

Cleaning Up: Leadership in an Age of Climate Change

CHAPTER

The Future of the Food Industry

The total addressable market is $5 trillion by the way, it's absolutely vast. So even if only 10% of it is garnered, there's a huge amount of money. Politically, I can't see that happen. But it may happen in countries which don't have an agricultural sector. And so you would need to put a tax onto the embodied carbon in the imported X,. It might be quicker just to build the companies. Well, that's what we're trying to do, Michael. We will be using these things.

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