8min chapter

Vital Strategies cover image

045 | How to Crack the Code to Sales Success: What Top Performers Do Differently

Vital Strategies

CHAPTER

Empathy in the Buyer's Journey

This chapter explores the intricate dynamics of the buyer's journey, highlighting the shifting role of sales professionals as empathetic consultants rather than traditional sellers. It emphasizes the importance of genuine connections and understanding client needs to enhance sales effectiveness in a non-linear purchasing landscape.

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