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Italian tennis star Matteo Berrettini talks career path, NETFLIX show and more I LIVE from CINCINNATI

Served with Andy Roddick

CHAPTER

Revamping a Regional Tennis Tournament

This chapter explores the evolution of a local tennis event into a global attraction, focusing on enhanced marketing strategies and facility upgrades. It also discusses the logistical challenges and planning considerations of accommodating a growing number of players and fans while maintaining an energetic atmosphere. Additionally, the importance of community engagement and player experiences in shaping the tournament's success is highlighted.

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