Shark Tank - Are You a Great Investor or a Good Storyteller?

Hassan: The ability to tell a company's story, to get people to understand what their mission is and the benefit of their product are highly valuable. Hassan: Eight out of ten companies fail in America after 36 months because they're never able to get their customer acquisition cost below the lifetime value. "That's where I change the equation. If I invest in your company, I tell your story," he says.