Delegation, Invisible UX, and Brand Voice Challenges

In this episode of Future of UX, we dive into the next big shift: web browsers that don’t just open websites — they understand, summarise, act. We cover the newly launched ChatGPT Atlas (by OpenAI), and compare it with the bold efforts of Comet (by Perplexity AI) and Dia (by The Browser Company). We break down what each offers, where the UX opportunities and risks are, and what this means for us as UX designers in a world where the browser becomes an assistant, not just a tool. We’ll talk conversational interfaces, agentic workflows, trust and privacy, and how your design approach needs to evolve.

Links you’ll want to check out:

• • ChatGPT Atlas (by OpenAI): https://openai.com/index/introducing-chatgpt-atlas/ 
    Alternative mirror: https://chatgpt.com/atlas/ ChatGPT

  • Comet (by Perplexity AI): https://www.perplexity.ai/comet/ 
    Blog intro: https://www.perplexity.ai/hub/blog/introducing-comet 

• Dia (by The Browser Company): https://www.diabrowser.com/ Dia Browser
  Beta-launch coverage: https://techcrunch.com/2025/06/11/the-browser-company-launches-ai-first-browser-dia-in-beta/

  
  

  👉 0€ AI mini Training for Designers 👈

  → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn 3 strategies to leverage gen AI as a designer in just 30 min⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  
  

  AI for Designers: 5-week Bootcamp 💻

  → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for the ⁠waiting list⁠⁠⁠⁠

  
  

  💌 Newsletter

  → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free Weekly UX insights and updates: UX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  
  

  Follow the Future of UX:

  🎨 Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Future of UX Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  📸 Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Future of UX Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  🍏 Apple Podcast: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Future of UX⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  💚 Spotify: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Future of UX⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  
  

  
  

  Find Patricia on Socials

  📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram @ux.patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  🎨 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin Patricia Reiners⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  🐦 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter @ux_Patricia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  📝 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠My UX Design Blog ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

  🎥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube ⁠⁠⁠⁠⁠⁠⁠⁠