How TikTok Can Help You Make Money on Social Media Platforms

I was thinking about this a lot while I was working on the episode of Good for You that you did with Kate from embedded newsletter. And something that she talks about in that episode, everyone should go listen to it is just that she really lays out the ways that a new world talking about TikTok and Instagram exists. Like we get sold,. we get sold this promise of virality, we get sold a promise of easy, huge audience growth. That's like the promise that they're selling us when we're making content for these spaces. As soon as you figure it out, it is in the platform's interest to change the game. So you keep chasing.

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