The Real Magic Cannes Creative Brand of the year, Coca-Cola with Islam ElDessouky
Future Proof
00:00
Navigating Marketing Challenges in a Distracted World
This chapter delves into the importance of a unifying brand message, exemplified by 'real magic', in creating an effective marketing strategy. The discussion also addresses the challenges marketers face in capturing consumer attention amidst digital distractions while balancing data-driven tactics with creative intuition.
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