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Box Office Boom or Bust? (with Scott Mendelson)

Stay Tuned with Preet

CHAPTER

The Rise of Alternative Viewing Platforms

This chapter explores the trend among young people to watch content on platforms like YouTube and TikTok instead of going to the movies. It also discusses the impact of franchises and intellectual properties targeted at older generations on younger audiences, and how movies can gain a cult following despite initial box office failure.

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