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The Relationship Between Spatial Metaphors and Our Use of Time
If you ask people next Wednesday's meeting has been moved forward two days. What day is the meeting now that it's been rescheduled? People often have a very strong intuition about what the answer is. And so if you're thinking of yourself as moving in time, then the meeting moves forward in your direction of motion from Wednesday to Friday. If you're thinking about time moving towards you, then forward is in the direction of motion of time from Wednesday to Monday.