AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
The Daily: The Relationship Between Where People Spend Their Media Time and The Ad Dollars That are Trying to Reach Them | Aug 29, 2024
Behind the Numbers: an EMARKETER Podcast
Analyzing Ad Dollars vs. Media Time Across Social Networks and Streaming Platforms
This chapter explores the imbalances between user time spent on various social networks and the advertising dollars they generate. It highlights how platforms like Facebook and Instagram receive significant ad investments despite lower user engagement compared to TikTok, while Hulu and Peacock illustrate a different trend in ad allocation based on user attention.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode