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How to Find Product Market Fit by David Rusenko

Startup School by Y Combinator

CHAPTER

Paying Customer Renewal Rate

When you have it, the whole world is beating a path to your door. Everyone wants to use it. When you don't have it, everything feels hard. It feels like you're pushing this huge rock up a mountain. They're too nice to tell you no, but they're not really coming back. You'll know when you achieved it when your customers are beating a pathto your door. The product needs to be meaningfully better than anything else out there. Focus on a couple of kmetric things that aren't included in sign ups. Just talk to prok market fit and then keep launching until you get something right.

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