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#339: Steph Smith – Identifying Talent & The Future
The Danny Miranda Podcast
The Power of Content Is Not to Sell the Content
The power of content is not to sell the content, it's a development narrative for which you can sell on top of. People just have a perception of what certain buckets of things in the world should cost. It's easier to build up a large audience and then sell something else. And Hello Kitty is one of the biggest franchises in the world where they make a majority of their money through merch.
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