The Power of Content Is Not to Sell the Content

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The power of content is not to sell the content, it's a development narrative for which you can sell on top of. People just have a perception of what certain buckets of things in the world should cost. It's easier to build up a large audience and then sell something else. And Hello Kitty is one of the biggest franchises in the world where they make a majority of their money through merch.

Steph Smith is the host of the a16z Podcast. In this conversation, we spoke about the downsides to having a following, how to spot talented people, how to know if your content is working, and common mistakes new content creators make

(0:00) Intro

(2:10) Discipline vs. Flowing

(4:22) How Steph Became The a16z Podcast Host

(5:58) Becoming Better At Spotting Trends

(8:09) Favorite Questions

(10:54) Downsides Of Having A Following

(15:21) Having A Smarter Sister

(17:20) Parenting

(20:51) Compliments

(22:22) Scarcity (and Ice Cream)

(26:13) Analyzing The World vs. Listening

(30:18) Podcasting & Identity

(37:49) Scholarships

(41:39) How To Spot Talent

(48:28) Convincing Husband To Code

(50:33) Create Content To Sell Something Else

(54:43) Falling Off The Non-Fiction Cliff

(56:33) Building A Narrative (Fictional Influencer)

(1:00:43) How Do You Know If Your Content Is Working

(1:01:54) Common Mistakes New Tweeters Make

(1:04:39) Steph’s Instagram Travel Account

(1:07:09) Getting Better As A Traveler

(1:11:55) Challenge

Resources

11 Reasons Not To Be Famous by Tim Ferriss – https://tim.blog/2020/02/02/reasons-to-not-become-famous
ConvertKit Summit Talk – https://www.youtube.com/watch?v=Ss_qfKeez8Q
a16z Podcast | Lil Miquela episode – https://open.spotify.com/episode/6vKgyJDuqGmw2xxyilHvED?si=e5f10618cae240c5
Steph’s Book – https://doingcontentright.com
NomadHub – https://nomadhubb.com/trips

Steph's Links Twitter: https://twitter.com/stephsmithio Website: https://stephsmith.io My Links 🎙 Podcast: https://anchor.fm/dannymiranda 🎥 YouTube: https://youtube.com/dannymiranda 🐣 Twitter: https://twitter.com/heydannymiranda 📸 Instagram: https://instagram.com/heydannymiranda 🕺 TikTok: https://tiktok.com/@heydannymiranda