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This Week in Startups

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Navigating Product Recommendations

This chapter explores the shortcomings of online recommendation systems, particularly those of Amazon, and the potential for a startup inspired by curated review platforms like Wirecutter. The discussion also covers the competitive landscape of product reviews, focusing on logistics, costs, and the economics of creating high-quality review content. Furthermore, they envision future avenues for engaging product reviews, including electric vehicles, while assessing partnerships and the challenges of producing credible evaluations.

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