Katie Drummond’s New 'Wired' Order
The Powers That Be: Daily
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Transforming Wired: Adapting to Media Challenges
This chapter explores the speaker's vision for Wired as a dynamic news source focused on timely reporting and innovation. It highlights the publication's adjustments to the evolving media landscape, detailing subscriber growth and the importance of community engagement while navigating challenges like declining referral traffic. The chapter also addresses the advertising landscape amidst political shifts, revealing a newfound optimism in advertiser sentiments.
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