How To Write Copy For Female Buyers vs. Male Buyers
Dan Kennedy's Magnetic Marketing Podcast
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Copywriting for Women - The Story of the Million Dollar Dog
Women are almost unwilling to accept a business that exists only for business purposes. They want believe that the owner is about something more than the p and l. And, you know, all of the things about their business were as often, their greatest point of leverage is in is in their origin story. Why are they in this business? How did they come to be there? Now you've really got because they will react to that exactoneon a very strong and a very deep level.
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