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Memetic Desire and Conflict
Memetic desire is like step one of gerard's theory. Step two is that memetic desire, quite naturally, has to lead to conflict. We're imitating the desire of a model, where we're now pursuing what the model is pursuing. So if everyone's converging on desires, this must cause conflict. More people are more alike, which means increased rivalry and a greater des differentiation as well have to come from it.