Customer Centricity In Marketing -- Matt Edmundson // Aurion Digital
MarTech Podcast ™ // Marketing + Technology = Business Growth
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The Importance of Customer Service
In 2012, beauty business made a massive change. We had quality products that we offered at a discounted price. And customer service then became one of our key marketing activities. The main benefit for us was the repeat purchase rate just went so much higher. There's a match between understanding who you are as a business and what your customers want.
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