Ep8 "How does your brain decide what to buy?"
Inner Cosmos with David Eagleman
00:00
How to Price a Product
The brain is always looking for context. It can't make a decision about the value of something unless it can do a direct head-to-head comparison. This ends up being an important clue for people who are trying to sell you something. Because none of us know how to price something, so we need to be told.
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