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714: The Art of the Pitch With Oren Klaff

The Art of Charm

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The Neuroscience of Persuasion in Deal-Making

The chapter explores the intricate workings of the brain in the context of persuasion during business deals. It emphasizes the progression of information processing from the primitive brain to the higher brain functions for effective communication. The narrative delves into creating social status, rapport, and a sense of safety to enhance communication and pitching success in the business world.

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