
Episode 261: Storytelling in Marketing with Rebecca L. Weber
UI Breakfast: UI/UX Design and Product Strategy
00:00
B2B Marketing - How to Bring in Color and Fuchs and Texture
Good conversations are really juicy. I like when you say conversations, I like dialogue a lot. We don't see this in articles that much, but if you can sort of borrow from the movies you like borrow from the novels you like in novels,. It could be very engaging. Have you ever seen stories telling gone very wrong? Yeah. And we've all had that sort of clickbait headline kind of things.I feel like you can be a little bit more subtle and then have it be a more lasting engagement with the reader. You basically anticipated my question and how to bring in. The details of like, flavor and smell, which I don't often see in B2B marketing
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