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196. From Problem Solving to Problem Finding (Part 1)
The Greg McKeown Podcast
The Problem of Addressing the Wrong Problem
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"I wanted to understand more about why they were thinking about it. When they had begun thinking about it, how deep the feeling went and what kind of writing." "Nothing is so irrelevant as addressing the wrong issue," he says. The creative act involves problem finding as much as it does problem solving if those processes can be separated at all?" 'We did not come to these considerations which were vastly surprising to us by following the prevailing fashion in research or the suggestions contained in the prevailing literature'
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