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New Customer Journeys

TechMagic with Cathy Hackl

00:00

The Power of Fandom at Work

Fandoms are communities in which people form bonds based on their shared interests. Fandoms can also function as creative engines, with some fans creating as much content as they consume. Brands that overlook creators like Ali Hazlewood miss the opportunity to tap into what could be their most powerful resource, their fans.

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