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How to Be Fluent with Your Company Why
B2B Mentors
What's the Why of Your Company?
Coupled with the why of your company, how can other marketers and business development leaders come together to find their way for their company? You have to be really critical and honest in this process. And then you get aline not just to the things that make you unique, but also the language that you use to describe that uniqueness. It's a wonderful positioning firm that helped walk us through a process of identifying our uniquy. Once you've done that, you end up with a long story that helps inform the market.
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