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Ep 406: 4x Growth in a Year via Product Differentiation With Brett Swensen, Kizik

Secrets To Scaling Your Ecommerce Brand

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How to Create Believable UGC Testimonials on TikTok

"I think everyone's felt a little bit burned out on the scripted, I'm obsessed with insert, you know, product here," he says. "If you can get authentic reactions and really true UGC and then make that feel native to the platform, that stuff is, we've seen work really, really well." He adds: "You need to see someone step into a shoe, see the heel, come back up and ... that aha moment"

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