The Struggles of the Do Boys at BuzzFeed

The Try Guys were at the top of their game when they decided to leave BuzzFeed. The company was coming off a round of creative layoffs and didn't want more bad PR, he says. "We're leaving. We'd really love to not call ourselves the do boys" They don't get any cut of branded integrations into that show or anything like that because it's part of our life now, he adds.