
RV 87 - Organizational Change Management to Transition from Lead Gen to Demand Gen | Live Consulting Call
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How to Be a Successful SDR in Demand Generation
SDRs are set up perfectly to become great marketers and a lot of great sales reps have converted. When they do great marketing, it's easier to sell stuff and CROs are recognizing it. The steps to actually doing this would be like start to look across the entire revenue system. And then you pitch it to someone and then you say why don't we run it? This is what I did. It's crazy how no matter what role you're in but especially in director roles that serve more as a business consultant.
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