Using Content as a Business Differentiator
Social Media Marketing Podcast
00:00
How Content Marketing Institute Can Be a Strategic Differentiator
content itself, done well, can be a strategic differentiator. I want to dig in on this word differentiation. The secret that they have is that they treat their content experiences as product. And by doing that, you inherently think different about the way that you publish content. Most businesses think, ah, i'm building a resource center.
Transcript
Play full episode
