How to Drive More MQLs

There are things you can do as a marketer who's executing on campaigns. One thing I would do is take a look at your most recent either closed one deals or just new ops and see where did those come from. It might not come up in our attribution tool, but it's interesting for me to track and make the case that like hey I should be spending more time on this versus direct demand gen campaigns or lead gen campaigns.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app