The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 579: Why Event Marketing Matters Even More Than Before & The Future Of Events with SaaStr CEO Jason Lemkin

The Official SaaStr Podcast: SaaS | Founders | Investors

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Creating Serendipity in the Streets

Before covid i would leave our office an turl and just walk on the streets to bump into somebody like, whan o you to break in. But now that s f doesn't exist, there is no cerendipity in the streets. You can go meet ten, 15, 30 customers in one setting if you pick the right event. And it's not going to be in a random ap it's knocking me in a random map that pings you for match making of someone you don't want to talk to. It may take us a couple of years to really work that out. I 100 % echo.

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