Intro

On today's episode of "How Leaders Think" Kenny Lange sits down with Kyle Mealy, founder and CEO of Next Level Coaching, for an insightful conversation on the importance of genuine care in sales and the integration of marketing and sales for small businesses. Whether you're a startup or an expanding enterprise, this episode is rich with practical steps to assess and improve your organization's approach to sales and marketing.

Other places to find the “How Leaders Think” podcast: 

* Apple Podcasts: https://podcasts.apple.com/us/podcast/how-leaders-think-with-kenny-lange/id1434737807

* Spotify: https://open.spotify.com/show/2wKtzb6KaF1vNlG9TsZkzh

* Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2tlZXAtcmlzaW5nLXdpdGgta2VubnktbGFuZ2U=

* Amazon Music: https://music.amazon.com/podcasts/b13c5d64-50db-4626-9685-c356116ec54b

* YouTube: https://www.youtube.com/@KennyLange/podcasts

* Website: https://howleadersthink.kennylange.com/

Kyle Mealy's Resources:
LinkedIn: https://www.linkedin.com/in/kyle-mealy/
Website: https://www.readyforthenextlevel.com/

Other Resources:
Reclaim AI Scheduling: https://reclaim.ai/r/s/agAKR

#Leadership #BusinessGrowth #SalesStrategy #MarketingTips #Entrepreneurship

• (00:00) - organizational leadership and the importance of marketing and sales.
• (07:11) - Startup struggles with building team, processes, scale.
• (09:02) - Marketer coaches CEOs for better marketing and sales.
• (13:15) - Alignment between marketing and sales essential.
• (16:42) - When to reevaluate unified department model's effectiveness.
• (19:32) - CEO discusses team, management layers and tension.
• (24:06) - Embrace practical advice and delegate for success.
• (28:15) - Advocating for lifecycle stages and hiring strategies.
• (29:50) - Startup sales require preparation and commitment.
• (34:18) - Entrepreneurs must build strong client relationships.
• (38:17) - Assess competition, marketing, sales, vision. Take action.
• (39:10) - Evaluate revenue and marketing strategy with confidence.