3min chapter

Hidden Brain cover image

Our Brands, Our Selves

Hidden Brain

CHAPTER

Social Listening - Is It a Technique Called Artificial Intelligence or Machine Learning?

You've used a technique called social listening to study the fans of a very iconic brand, the te company apple. What we particularly find with apple is that there is a special, unique kind ofonverse, on quality that happens between very fiercely loyal apple users. There is language about the brand that almost feels as if the individual consumer is talking about religion or politics. And i would say seventy five per cent of the conversations that i had ended up talking about apple in some waysaiinly....

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