3min chapter

The Bootstrapped Founder cover image

11. Your Initial Pricing Will Never Be Right, But Try Anyway

The Bootstrapped Founder

CHAPTER

How to Price Your Product Effectively

"The actual act of shouting the value of your product from the rooftops is much more important than the conversion rate," he says. "Pick a price you're happy with, pick a price that communicates the value that you think your product will eventually elicit and stick with it for a bit and see what happens"

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