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The Challenges of Protesting in Mexico
In Mexico, there is not the same kind of regulation as we take for granted in Europe. So you could just put a stamp on to say, yeah, it's free range, but it's not. It's from a caged source. We also have projects to make egg labeling mandatory according to production systems. But what we learned is that especially in Asia, for example, consumers don't know they don't know what cage free means. They want to learn more about why cage free would be better for animals. And they also believe that cage free hands will be totally free.